Love and impact . These two words don’t obviously belong together, but they seem to have something key in common. The meaning of love is famously hard to pin down, and sometimes it seems as though you never quite know if any two people mean the same thing when they use it. There can be a sense that you just know it when you feel it. The same could be said about the word impact, in the charity sector .
At Pro Bono Economics, we recognise that there are many ways to measure and demonstrate the impact of your work. With ever-increasing pressures on charities to demonstrate their impact in quantitative ways, we offer an economic lens that can – when it is appropriate – cut through this impact confusion and help charities articulate their impact, and its value, in quantitative ways.