Mitch is Global Brand & Purpose Director for Mars, Incorporated, responsible for building the Mars Incorporated brand and differentiating it with the actions taken by the company to live its purpose. She is also Deputy Vice-Chair of the UN Women’s Unstereotype Alliance, and has held roles as Vice-Chair of Stonewall, Non-Executive Director of The Marketing Society, a member of the government/business leaders group Disability Confident and recently as a Commissioner on the Law Family Commission on Civil Society carried out by Pro Bono Economics.

Her expertise is as a strategic brand, marketing and communications expert with over 25 years’ experience of growing some of the world’s most loved and globally powerful brands. Her passion as a leader is unlocking the potential of people and organisations through connecting with their purpose and enabling people to bring their full selves to work (and beyond). She has a deep understanding of, and commitment to, ESG, and a specific area of deep expertise in putting diversity, inclusion and equity at the heart of any organisation, strategy, brand or team.

Named "Marketer of the Year" by The Drum, "Leader of the Year" by The Marketing Society, one of the "Top 20 Women to Watch in Europe" by Adage and one of the "Top 100 Women to Watch" in the annual Cranfield Female FTSE Board Report by Cranfield University. She is a Fellow of The Marketing Society.